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HOLD Storage Unveils Kings Cross Site, Marking a Landmark Entry into London's Self-Storage Market

London, November 22nd, 2023

HOLD Storage is thrilled to announce its exciting debut in the heart of London's bustling Kings Cross neighbourhood with the take-over of an 88,000 square foot site, set to go live in March 2024. This strategic move represents a bold entry into the UK's storage market by this challenger storage brand and signifies a major milestone for the company's mission to revolutionize storage solutions.

HOLD looks forward to operating at the Kings Cross site from 1 March 2024, a location currently operated by Attic, as the new business sets out to redefine the self-storage landscape. Frederic de Ryckman de Betz, CEO of HOLD Storage, expressed his enthusiasm, saying, "I am elated for HOLD to soon enter the London storage market with our new urban storage offering and a fantastic team of industry rebels, many of whom had become disillusioned with how other companies in our sector were doing things. Our vision is to build an ethical and sustainable company that revolutionises customer experiences by placing people and their well-being at the heart of what we do. HOLD’s Kings Cross location will be the first manifestation of our commitment to delivering unparalleled service and innovation through technology."

Co-founder and Property Director Callum Kempe MRICs added, "Dubbed the 'golden mile' of UK self-storage, Kings Cross is the ideal location for our first central London site. This represents the first step as a family-owned business in our huge ambitions to become the leading independent provider of self storage in London within the next 5 years, and paves the way for multiple future sites across key London locations over the next decade."

HOLD Storage's brand mission revolves around helping  Londoners find space for what truly matters in a city where space is a prized commodity. "We're here to empower individuals and businesses to find more room for living and working by making access to storage space easier and more convenient than ever," said Frederic.

Located at 260-276 York Way, a mere half-mile from St Pancras station and Kings Cross terminal, the site spans 88,000 square feet. This includes an additional extension of 20,000 square feet that is currently being built and is scheduled for completion by March 2024. The array of storage services offered ranges from convenient lockers to spacious 350 square feet units, catering perfectly to local residents and businesses alike.

HOLD Storage stands committed to delivering top-notch services while prioritizing a 'people and planet first' ethos encompassing environmental, social, and governance (ESG) principles. The Kings Cross site marks the first in a number of planned locations across London, reinforcing HOLD Storage's ambition to revolutionize the storage industry.

For more information about HOLD Storage and its services, visit

About HOLD Storage:

HOLD Storage is committed to transforming the self-storage landscape by providing unparalleled customer experiences while prioritising sustainability and innovation. A family-backed business with an ethical vision centered around people and urban wellbeing, HOLD Storage aims to redefine the storage industry, starting with its first location in Kings Cross, London.

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